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Work / 03 — E-commerce frontend
A gym-apparel concept storefront with clean product presentation.

Overview
A gym-apparel storefront concept focused on strong product presentation, responsive layouts and a smooth browsing experience from the landing page through product discovery.
The challenge
Design a gym-apparel storefront that communicates brand quality through strong product imagery, clean typography and a browsing experience that feels premium without relying on a backend or e-commerce platform.
The approach
The site was built with vanilla HTML, CSS and JavaScript to keep it lightweight and fast. The design focused on large product imagery, generous whitespace and a clear visual hierarchy that guides visitors from the landing page through product discovery.
Key features
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